Buying or selling in Santa Rosa shouldn't feel like a gamble. I bring local expertise, clear communication, and steady advocacy to every transaction — so you move forward with confidence.
I'm Guadalupe Bejar Rueda, and I've built my practice around one simple idea: buying or selling a home should be straightforward, not stressful. I live and work right here in Santa Rosa, and I know these neighborhoods the way a good guide knows the trails.
Whether you're a first-time buyer figuring out what's possible, a seller looking to position your home right, or someone transitioning to a new chapter — I'll walk alongside you with honest answers and clear next steps. No pressure. Just a real person helping you make a real decision.
Local Expertise
Deep knowledge of Santa Rosa and surrounding communities
Client-First
Your goals shape every strategy we build together
From the first call to the day you hand over the keys, I handle the details so you can focus on what matters.
From search strategy to offer negotiation and closing, I guide you through every step — helping you find a home that truly fits your life and budget.
Pricing that attracts, staging that shines, and marketing that reaches the right buyers. I help you present your home at its best and negotiate from strength.
Not ready to commit yet? Get a clear picture of today's Santa Rosa market — pricing trends, inventory, and what to expect before you make your next move.
The process can feel overwhelming. I break it down into plain language, connect you with the right resources, and make sure you never feel lost along the way.
Moving to the area? I'll help you find the right neighborhood, understand the commute, and settle in fast — so your transition feels smooth, not stressful.
I advocate fiercely on your behalf — handling showings, offers, inspections, and negotiations with care so you get the best possible outcome.
Every neighborhood here has its own character — and I know them all. Whether you're drawn to downtown walkability, quiet tree-lined streets, or the hills above town, I'll help you find the right fit.
Santa Rosa Downtown & Midtown
Walkable streets, local shops, and vibrant community life
North Santa Rosa & Penngrove
Spacious lots, rural charm, and a slower pace
Southeast Santa Rosa
Family-friendly neighborhoods and great schools
Surrounding Sonoma County
Petaluma, Rohnert Park, Cotati, and beyond
"We were nervous first-time buyers, and Guadalupe made the whole process feel manageable. She explained everything in plain terms and never made us feel rushed. We found our home and couldn't be happier."
Mariana & David
First-time buyers, Santa Rosa
"Selling our home felt overwhelming until we worked with Guadalupe. She priced it right, staged it beautifully, and we had multiple offers within days. She truly had our best interests at heart."
The Torres Family
Sellers, Santa Rosa
"Guadalupe is responsive, honest, and genuinely cares about her clients. She went above and beyond during every step — from the first showing to closing day. I recommend her without hesitation."
James & Sarah
Buyers & Sellers, Sonoma County
Whether you have a question, want a market update, or are ready to start — reach out. I respond to every inquiry personally.
(707) 774-4057
Tap to callguadalupebejar21@gmail.com
Send an email1057 College Ave
Santa Rosa, CA 95404-4101
I'll get back to you within 24 hours.
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